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  • our story
  • our services
  • connect with us

our story

Working for many years in the industry we know there is a lack of scalable, accountable, and applicable processes in the fields of strategy and brand management.


In the studio, we believe in cutting through the industry noise by helping our clients put together strategic plans that are actionable and measurable. We are also big fans of science which means we like both numbers and facts.


We were founded upon the belief that strategy should not be complicated, should be clearly communicated, and can translate into achievable, measurable goals.

meet our founder

Black and white headshot of woman with long hair wearing white turtle neck, looking intently.

Andreea Campobasso

Founder & Chief Strategy Officer

Andreea spent most of her professional life as an entrepreneur. At 28, she started her own advertising and marketing agency working with major sporting and cultural events across North America. This foundational work allowed her to successfully build and lead the national expansion of an innovative real-est

Founder & Chief Strategy Officer

Andreea spent most of her professional life as an entrepreneur. At 28, she started her own advertising and marketing agency working with major sporting and cultural events across North America. This foundational work allowed her to successfully build and lead the national expansion of an innovative real-estate technology company, as well as serve as a strategic advisor and coach to a wide array of companies from start-up to multi-national. Andreea’s area of expertise is strategy, with a focus on growth strategy as well as brand strategy and brand management. Most recently, Andreea has brought her experience and passion to her community in her role as Principal Secretary to the Mayor, as well as in an advisory capacity to non-profit organizations that she supports. She has steered strategic initiatives such as The Shift Government Project, the Barrie Health Accord, and Ontario's Big City Mayors caucus, and in her role she has also advised on key political files held within the Mayor’s office.

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